Our Ratings


Huge buyer database
Cost efficient


May require some initial effort to understand and become proficient.

Looking for a powerful tool to supercharge your sales process? Enter Apollo.io, an intelligent platform built to streamline and improve our B2B sales game. It’s trusted by over 40,000 paying customers – from sizzling startups to big-name businesses.

Today, we’re diving deep into what makes Apollo.io stand out in the crowded marketplace of sales intelligence platforms. Ready to learn how you can engage more leads and drive growth with this handy software? Let’s jump right in!

History and Overview of Apollo.io

Apollo.io, originally known as ZenProspect, was founded in 2015 by Roy Chung, Tim Zheng, Ray Li, and Allen Zhou. The team sought to create a unified platform that could simplify the sales process by integrating lead data with engagement tools.

The company underwent a rebranding from ZenProspect to Apollo.io. The rebranding was not just in name, but also in the product’s scope and vision. While originally focused more on lead generation, the Apollo.io platform became more comprehensive, offering solutions for the entire sales stack – from database to outreach tools.

In 2018, Apollo.io faced a significant challenge when it became public knowledge that the company had suffered a data breach, exposing a large amount of data. They responded by communicating openly about the incident and took steps to enhance their security infrastructure.

As of today, Apollo is constantly evolving and integrating with other popular sales and marketing tools, expanding its database, and enhancing its engagement tools.

It aimed to provide an all-in-one solution for sales teams, helping them identify potential leads, engage with them more effectively, and track their progress throughout the sales funnel.

Appollo.o review - B2B sales intelligence and engagement platform

With over 40,000 paying customers and a network of 1.7 million data contributors, Apollo.io offers an extensive buyer database with over 270 million contacts. Its focus on streamlining the sales pipeline through automation has made it particularly appealing to young, tech-savvy entrepreneurs.

Whether you’re looking for contact information or need sales automation tools to streamline your processes, Apollo.io covers you.

Top Features of Apollo. io

Apollo.io offers a range of impressive features to enhance your sales intelligence and automation efforts. From its extensive buyer database with over 270 million contacts to its powerful sales engagement and automation tools, Apollo.io has everything you need to streamline your prospecting and boost revenue growth.

Keep reading to learn more about the exciting capabilities of this platform.

Huge Buyer Database

Apollo.io is open about boasting its vast buyer database of over 270 million contacts. It’s a treasure trove of accurate, reliable contact data your sales team can tap into at any time.

Appollo.o review - B2B sales intelligence and engagement platform

Imagine your business’s reach with this massive database at your fingertips! With an emphasis on B2B contacts, Apollo.io ensures you’re saving time sifting through irrelevant leads.

The cherry on top? This colossal database is continuously updated and verified for uncompromised accuracy, enhancing lead generation efforts and boosting conversion rates.

With Apollo’s smart integration of AI-powered execution workflows, navigating such a substantial amount of contact information becomes hassle-free while amplifying your sales intelligence to new heights.

Sales Engagement and Automation tools

Apollo.io powers sales teams with cutting-edge engagement and automation tools.

Businesses can use targeted messaging to reach the right audience at the right time, enhancing their multichannel marketing efforts. Automation is central in CRM optimization, relieving you from tedious manual data entry while nurturing important relationships.

Appollo.o review - B2B sales intelligence and engagement platform

Lead tracking and performance analytics help to measure your lead generation and sales performance in real time with email marketing automation doing wonders in automating your outreach.

This platform further helps by tracking opens and clicks, allowing optimal measurement of campaign success rates. Not just that, you’ll have tools to schedule automated and manual steps in your unique sales sequences, making marketing more efficient than ever!

Chrome Extension

The Apollo Chrome extension is a game-changer when accessing contact data quickly. With this extension, you can instantly engage with B2B prospects and request their contact information.

Appollo.o review - B2B sales intelligence and engagement platform

It saves time and helps automate your engagement process within LinkedIn. The best part is that the extension targets qualified prospects on LinkedIn and other websites, increasing your chances of success.

Boost your productivity and improve sales performance with this powerful tool to easily access verified data.

Customizable Lead Scoring

One of Apollo.io’s exciting features is the customizable lead scoring system powered by AI. This feature enables sales teams to prioritize high-value leads and companies effectively, ensuring that your efforts are directed at prospects with the highest conversion potential.

Appollo.o review - B2B sales intelligence and engagement platform

It’s about smart work meets hard work – saving time while amplifying the effectiveness of your outreach.

With Apollo.io’s lead scoring, identifying and focusing on the most promising opportunities becomes easy. It’s like having a crystal ball that helps your sales team zero in on prospects who are more likely to convert, ensuring that your outreach is broad, targeted, and effective.

AI-Powered Sales Engagement

Imagine a world where every message is timely, personalized, and tailored to meet the unique needs of each prospect. That’s the reality with Apollo AI. It ensures that your team is sending the right message at the perfect time, enhancing the chances of engagement and conversion.

With Apollo AI, you’re not just reaching out but connecting in ways that resonate, driving meaningful conversations and turning prospects into loyal customers.

Seamless Meeting Scheduling

Apollo.io’s intuitive meeting feature ensures you can book high-value meetings in seconds. It integrates seamlessly with your calendar, making prospects effortlessly pick a suitable time. It’s not just about saving time but elevating the professional engagement experience to a level where convenience meets efficiency.

In-Depth Analytics for Informed Decisions

Gain data-driven insights that empower your sales team to make informed decisions. Every interaction, every engagement is tracked, analyzed, and presented in intuitive dashboards. It’s about turning data into actionable insights that drive strategy, enhance engagement, and boost conversions.

Appollo.o review - B2B sales intelligence and engagement platform

Enhancing CRM with Data Enrichment

Apollo.io goes beyond offering an extensive database; it enriches your CRM with up-to-date data, transforming it into a powerhouse of insights. With features like CRM enrichment and API Enrichment, Apollo ensures your CRM is updated and enhanced, offering deeper insights into your target market.

Imagine a CRM that’s not just a database but a well of insights, offering a granular understanding of prospects, enhancing personalization, and boosting engagement.

Data Health Checks

In the sales world, the health of your data can make or break your outreach efforts. Apollo’s Data Health Center ensures that your data is vast, accurate, and actionable. Uncover Total Addressable Market (TAM) and identify inaccurate or missing data, ensuring your outreach is backed by data integrity.

Appollo.o review - B2B sales intelligence and engagement platform

With Apollo.io, it’s not just about having data; it’s about having data you can trust that drives results.

Rapid Sales Team Growth

Join the community of businesses that have witnessed exponential growth in their sales teams. Apollo.io isn’t just a tool; it’s a partner in growth. With features tailored to enhance efficiency, engagement, and conversions, businesses are not just growing but thriving.

Experience the synergy of technology and strategy, where every feature, every tool is designed to drive sales, enhance outreach, and turn prospects into partners.


Appollo.o review - B2B sales intelligence and engagement platform

Regarding pricing, Apollo.io offers a range of options to suit different business needs. A free option is available, which is great for individuals or small teams just starting out. With this no-cost plan, you’ll have unlimited email credits, 5 mobile credits, and 10 monthly export credits.

Whether you’re a startup or an established business, the free plan is available for everyone. It’s a budget-friendly alternative that allows you to experience the benefits of Apollo.io without breaking the bank.

For those seeking more advanced features and capabilities, paid plans start at $49 per monthly user. If you want more economic options, you can get a discount by purchasing the entire year plan. You can nab the five person plan for just $99 a month if you pay annually.

Appollo.o review - B2B sales intelligence and engagement platform

But don’t worry about any additional fees – there are none! Apollo.io offers a flexible user-based payment model with different pricing options to suit your needs and budget.

So go ahead and select the plan that fits best for you!

Customer Support and Final Thoughts

Regarding customer support, Apollo.io goes above and beyond with their 24/7 assistance. Whether you have a question about the software or need help troubleshooting an issue, their team is there to provide prompt and knowledgeable support.

Appollo.o review - B2B sales intelligence and engagement platform

Customers have praised Apollo.io for their excellent customer service and responsiveness. Apollo.io offers a comprehensive sales intelligence platform with powerful features, extensive data coverage, and top-notch customer support.

If you want to boost your prospecting efforts and drive revenue growth, Apollo.io is worth considering.


Appollo.o review - B2B sales intelligence and engagement platform

Apollo.io is a powerful sales intelligence and engagement platform that helps businesses of all sizes drive revenue and growth. With its extensive buyer database, automation tools, and chrome extension for quick contact data access, it provides everything you need to prospect effectively.

Whether you’re a rapidly growing startup or an established company, Apollo.io is the go-to platform for finding qualified leads and converting them into customers. Unsure still? Request a demo and get ready to change course with Apollo.io