Fashion Shopping
Our Ratings


Low price
Shopping reward points
Excellent customer support


Busy website design

Your fashion and shopping needs are a top priority, especially when you are online. is dedicated to redefining this online shopping experience by offering an optimized website with a variety of choices. In this article, we provide you a comprehensive review of, including information about the company, its products, support team, and other helpful insights.

About was founded in 2015, which features the most up to date apparel and accessories for women’s fashion. The main goal of the site is to be an online shopping mall for women, which offers quality pieces for competitive prices.

Floryday - Online women fashion shopping store’s mission is to gain its trust from the customer by providing clothing from the most trusted brands in the world. When a shopper enters the website, the interface is designed to give customers an inspiring location to find out about the latest, most desired products at the best prices. The team also wants to optimize the shopping experience and cater to everyone’s individual fashion needs.

While the company is registered in Hong Kong, it distributes its products on a global scale to over 100 countries across the world. strategically places its warehouses in the United States, United Kingdom, Belgium, Norway, Australia, and China. The company situated its distribution hubs in the most suitable areas to account for its customer base.’s Customer Guarantee’s promise to its customers comes in four different components. The first is its customer service, which guides the customer from the beginning of the process to the end. highlights the multilingual functionalities of its team members. The company is also proud of its training process and making its team members ready to interact with customers.

When it comes to its checkout process, guarantees a secure checkout and a safe overall shopping experience. It claims that the online checkout process is backed by the Norton security deal, which makes it 100% safe. This promise puts a lot of fears at ease because that is usually a common objection for most people visiting a new site for the first time.

Floryday - Online women fashion shopping store also strives for a fast delivery process. According to the company website, coordinates with globally respected logistic companies. There are also multiple shipping options, which cater to the needs of everyone. If you select global express shipping, you can expect to receive your package within 3-6 business days.

Lastly, promises its customers an easy return process. Things may not always turn out how they seem online, and the company understands that. Backed by their friendly customer service team, provides hassle-free and fast returns. They guarantee that if the customer is not fully satisfied, the company will either refund the purchase or make it right in some way.’s Customer Reward Point System

Another excellent reason to shop from is their customer rewards system. Customers can earn points by shopping in the store, sharing their purchased items on their social media channels, or leaving online reviews for the products.

Floryday - Online women fashion shopping store

The website claims that 100 rewards points are equivalent to 1 US dollar toward the next order. And then, when you shop on the site, each dollar spent earns the loyal customer 1 point. When customers write a review about their experience, they earn 30 points for it, as well as a 10% off coupon.

Top Products on’s goal has always been to provide a wide variety of product categories, and the company succeeds. As soon as you get to the website, you can see the main categories at the top of the page. There are various products for dresses, blouses, swimwear, plus-size options, shoes, other clothing, and even accessories.

There are also categories for flash sales, clearance, and new releases. The website has the customer covered, and it guides them clearly to the part of the site that suits their needs. On the left side of each product page, there is a useful filter functionality if the shoppers know what they want.

woman dress
For the dress selections, there are fall dresses, red dresses, floral, long, knee-length, winter, midi, and boho. The product options represent the bright colors of the summer or the darker tones in the winter. Many of the products are discounted from their premium price, and some options are lowered up to 90%.

woman shoes
Shoes and Boots
Like the blouse section, the shoes and boots give a variety of different choices for many occasions. You can choose from black and white shoes, work shoes, flat shoes, summer shoes, loafers, boots, sandals, pumps, and wedges. Below each product choice, there is a collection of colors, which lets you know which versions are available.

woman blouse
The blouse selection gives the shopper a choice no matter what the event is. Product choices include blouses, sexy blouses, chiffon, white, plus, size, long, and cotton. When you look at the diverse selection, it offers base color choices, as well as aesthetic designs like polka dot, stripe, and floral.

woman Swimwear
The swimwear section provides all types of fashionable options for the beach or pool. There are plus size choices, bikinis, one-piece, and tankinis. If the shopper wants to play around with the filter, you can narrow down the selection by material neckline, waist type, decoration, chest pad, size, and price.

woman dress Accessories
The accessories section is more like a diverse, non-clothing area. There are no subcategories or filters here, so the shopper needs to navigate and browse around until something looks good. Based on a quick scan of the accessories section, there are choices for belts, necklaces, earrings, scarves, masks, bracelets, purses, and other jewelry.

Overall Impression of the Website

Although the website interface is busy with a lot going on, you have everything you need right in front of you. If you immediately look to the top left of the page, the user can select their language, country of origin, and their used currency. You can also sign in or sign up at the top right of the page. Customers can register with their email, Facebook account, a Pinterest account, or an Instagram account.

The homepage provides the user with many opportunities for flash sales and other immediate discounts. If you continue to scroll, there is a strip section that promotes the best-selling items on the websites, which gives uncertain shoppers an excellent starting point. At the bottom of the page, there is also a style gallery of the customers wearing the clothing. This section provides shoppers with an excellent visual of the products as well.

Floryday - Online women fashion shopping store

On the footer of each page, there is a helpful collection of links and resources that people can follow to find out more information. There are buttons to follow on social media, and you can download the app to your phone by scanning a QR code straight from the website. A few other reference links at the bottom of the page include:

  • Company Information – about the company, points system, terms and conditions, and privacy policy
  • Help center – measuring guide, how to place an order, payment methods, and shipping information
  • Customer services – FAQs, contact page and return policy Charges and Costs

As you navigate through the products, most of the prices are shown at a discount from the original price. There is a premium cost listed with a strike-through line, then an updated, lower price right next to it. The individual products also note how much of a discount you are getting. Here is a quick breakdown of the charges and cost ranges by product category:

Dresses: $30 – $150
Blouses: $15 – $80
Swimsuits: $10 – $70
Plus Size
Plus Size: $3 – $200
Shoes: $15 – $140
Accessories: $5 – $90

Criticism of

Floryday - Online women fashion shopping store

While there are not many downsides to, there is always room for improvement. The first look at the homepage can be somewhat overwhelming for a new shopper. There are a bunch of sales click-ins being thrown at you, but it might be better to ease into the products smoother.

For the accessories, other clothes, and plus-size sections, there are no specific filter functionalities, much like the different product categories. You need to browse around and go searching for one clothing item you want, which can be time-consuming for some people. Customer Support

customer support womanAs highlighted in the company’s customer guarantee, the customer support team is well trained and can speak multiple languages. When a customer contacts the support team of, someone will return your message within 24 hours on business days. makes it clear that the team is there to help guide the customer from the very beginning of the shopping process to the end.

You can email the team at, or you can chat with a member of the support group on the bottom right side of the website. The team is an additional resource that helps optimize the shopping experience for the customer.


Floryday - Online women fashion shopping store

As you can see, provides customers with a smooth shopping experience with many different product choices at competitive prices. There are many sales, discounts, and customer incentives that you can take part in to ensure you are getting the most for every dollar spent.

Backed by a team of committed support members, your shopping experience is in good hands throughout all parts of the process. was created with your style and fashion in mind, and there is a whole online shopping mall for you to enjoy.