If you’re in the market for a new AI-based platform to help run your business, you may have come across Jasper AI. In this review, we’ll look at what Jasper AI has to offer, including its top features, and some things to keep in mind before signing up.
What is Jasper AI?
Jasper AI is a cloud-based platform that uses artificial intelligence (AI) to help businesses automate tasks and improve efficiency. The platform has several features that make it well-suited for businesses of all sizes, including a drag-and-drop interface, pre-built templates, and integration with popular business tools.
One of the key selling points of Jasper AI is its ability to learn and improve over time. The platform uses several algorithms to learn how users interact with the system and make suggestions accordingly.
Its learning capabilities make Jasper AI an attractive option for businesses looking for a platform that will continue to get better over time rather than one that will become outdated quickly.
History of Jasper AI
Jasper AI was founded in 2021 by a team of experienced entrepreneurs and technologists. The company is headquartered in Austin, Texas, and previously went by the names Conversation AI and then Jarvis AI before settling on Jasper.
Started by a team of friends on a mission to help writers compose compelling content using AI, the team at Jasper AI still includes many of these team members today.
CEO and founder Dave Rogenmoser leads the company. Together, with John Philip Morgan as CTO, Chris Hull as COO, Austin Distel as CMO, Megan Johson as Client Success Manager and James Morgan as the Script Master, Jasper AI has found its groove.
Before creating Jasper, the above stream went through the highly regarded Y Combinator startup accelerator program, during which they developed various successful software programs. After that, they began to focus their efforts on a cloud-based, AI-powered writing and content tool.
Overall, the team founded this company to use artificial intelligence to help businesses automate tasks and improve efficiency. The platform was designed to be easy to use and integrate with popular business tools.
Since its inception, the company has acquired two other businesses to add to its tools’ extensive list of features.
How Does Jasper AI Work?
Jasper AI relies on the GPT-3 linguistics model, a machine learning platform that enables Jasper AI to understand the context of written text. GPT-3 is the third generation of Generative Pre-Trained Transformer and is designed to generate large volumes of relevant text.
GPT-3 was developed by OpenAI, a non-profit research company that focuses on artificial intelligence. Developers constantly update the model with new data sets and languages, which Jasper AI uses to improve its understanding of any written text.
It is currently the world’s largest neural computer network, making it the best model we’ve ever seen for generating text content through AI. As you can see for yourself when using the tool, the text even appears to be written by humans.
Jasper AI also uses algorithms to keep track of how users use the system and make suggestions accordingly, which enables Jasper AI to provide recommendations for the best way to finish a sentence based on the context of the text.
Top Features of Jasper AI
Jasper AI has many features that make it a powerful platform for businesses of all sizes.
Drag and Drop
One of the most notable features is the drag-and-drop interface, which makes it easy to create workflows and processes without coding knowledge. The platform also includes tons of pre-built templates that you can use to get started quickly.
Integrations
Jasper AI integrates seamlessly with popular business tools, such as Salesforce, Google Sheets, and Zapier. The tool’s ability to integrate makes it easy to connect Jasper AI with the other systems you use to run your business.
Continued Learning
Another key selling point of Jasper AI is its ability to learn and improve over time. The more you write, the better it can predict what you want to say next.
Tons of Templates
Jasper AI also offers a wide range of templates, making it easy to get started with the platform.
The 50+ short-form templates are designed to help businesses automate tasks and improve efficiency and include frameworks such as:
- Blog post introduction
- Blog post conclusion
- Blog post outline
- AIDA framework
- Google Ads headline
- Creative story
- Content expander
- SEO-optimized title tags
These templates can work for emails, websites, blogs, digital ads, social media, videos, SEO, and more.
Long-Form Content Option
Jasper AI also offers a long-form content option for businesses that need to generate large amounts of content, such as long blogs, eBooks, whitepapers, and guides.
The long-form content generated by the tool is well-researched and informative, making it ideal for businesses that want to produce high-quality content starting with a blank page.
You also have a say in how long you want your outputs to be. On the Boss Mode Plan, you can generate up to 3000 characters of text at one time. The tool caps you at 600 characters per generation on the Starter plan.
Lookback
Jasper AI also uses a lookback window of about 2000-3000 characters that it considers when creating new text to add. It uses GPT-3 data plus up to 3000 characters of previous text to ensure the content stays relevant to the topic at hand.
Choose Tone and Keywords
When you’re creating content, you can also choose the tone and keywords you want to include in your text. It lets you provide voice and tone direction via open-ended suggestions. Feel free to include words like:
- Formal
- Informal
- Sales-y
- Friendly
- Professional
And more! You could also help it develop a tone by giving it a celebrity or character to mimic, like Joe Rogan, Tony Robbins, or Gary Vaynerchuk.
You can also specify which keywords you want to be included in your text, which is helpful if you’re trying to rank for a certain term.
Special Commands
Jasper also has a few commands within the long-form assistant (available only through the Boss Mode Plan) that can help spruce content up. There’s the rephrase tool, which can help you come up with different ways to say things, and the “Explain it to a 5th Grader” tool, which simplifies complex content.
Jasper AI Pricing
Jasper AI offers a free trial for businesses that want to try the platform before committing to a paid plan. After the 10,000-word free trial, Jasper AI has two pricing tiers:
Starter: Starting at $29/month
Boss Mode: Starting at $59/month
- 50+ AI templates
- 20+ languages
- 5 users
- Chat support
- Short-form content capabilities
- Long-form content capabilities
- An editor that feels similar to Google Docs
- Max content lookback
- Increased template limits
- 10 users
- Priority chat support
- Compose and command features
Boss Mode is designed with long-form writers in mind, while the Starter Plan tends to be better for short-form content writers or those just getting started.
Pros and Cons of Jasper AI
Jasper AI is a great platform for businesses that are looking for an AI-based content generation tool.
Pros Include:
The platform is constantly improving as more data is fed into the system.
You have a lot of control over the type of content that’s generated, including the tone, keywords, and length.
The long-form content is well-researched and informative.
Jasper AI offers a free trial so you can try it before you buy.
Cons Include:
You need to be on the Boss Mode Plan to get access to the long-form content assistant and features like the rephrase tool.
The platform can be pricey for businesses that are on a tight budget.
How to Get Started with Jasper AI
If you’re interested in using Jasper AI to generate content for your business, you can sign up for a free trial on the Jasper AI website. After the trial, you’ll be able to choose between the Starter and Boss Mode plans.
Final Thoughts
Jasper AI is a powerful platform that can help businesses automate tasks and improve efficiency. The platform is easy to use and has several features that make it well-suited for businesses of all sizes. Jasper AI is an attractive option for businesses that are looking for a platform that will continue to get better over time.
If you’re considering Jasper AI for your business, take advantage of the free trial to see if it’s a good fit for your needs.