Our Ratings


Easy to use
No coding required


Priority support only available to business plan

Typeform is one of the leading programs for surveys and getting people to respond when asking questions online. Its goal is to make surveys engaging through ease of use and pretty graphics that blend seamlessly with your site or wherever you want to place your surveys.

Typeform is both easy to use and sophisticated with its data collection and has plenty of question options to choose from, background colors, pictures, and video to choose from.

History of Typeform

Typeform doesn’t have a page on their website that tells us their founding story. Or if they do, it’s not displayed anywhere on their homepage, including all the links at the bottom.

In fact, the only place I found anything about Typeform’s culture is through their careers page. It’s a quick blurb about empathy and the customer coming first is all I managed to find, and even that was after doing a bit of scrolling.

Typeform review - People friendly forms, quiz and surveys

Founding stories, knowing the how and the why a company started, their ideals, their mission statement, or even their head employees is such crucial information for any company. It’s something that every company should have, even if they are completely online.

However, I did find that Typeform came into existence in 2012 with Robert Muñoz and David Okuniev as its’ founders with their invitation-only Alpha testing phase. In 2013 it was released for Beta testing and became open to the public in early 2014.

By late 2014 Typeform had over 100,000 users and just over a year later raised $15 million in their first Series A funding. This funding included some big names like the CEO of Squarespace and Javier Olivan, the Vice President of Growth at Facebook.

How Typeform Works

Turn a stuffy form, quiz, survey, or poll into something that sounds like a real person and has the feel of a one on one conversation. You can create all different forms and use them to engage your audience, increase conversions, and get their opinions on all manner of topics.

Typeform is intuitive, and it doesn’t take long at all to create the form you want. It takes even less time with their templates. If you can think of something to do with a question and answer format, Typeform has a template.

Once your form is set, you’ll embed it by grabbing an embed code and pasting it into your website. Then boom, your Typeform is up and running. Of course, you can also change and tweak your form without needing to re-embed it.

When it comes down to it, Typeform is a tool to get you closer to your audience by using conversational language that you use naturally, just in written form.

What You Can Do With Typeform:



Lead Generation
Lead Generation
Online orders
Online orders

Reference requests
Reference requests

Employee engagement surveys
Employee engagement surveys
Online contact
Online contact


Market research
Market research
Employee evaluation
Employee evaluation

Customer satisfaction
Customer satisfaction

Product orders
Product orders
Support tickets
Support tickets
Exam registration
Exam registration
Online event registration
Online event registration
And so much more!
And so much more!

Features of Typeform

The big thing about Typeform is its versatility. No matter what industry you’re in, there’s a form that Typeform can help you create. It also doesn’t matter how technical it is because Typeform surveys can get into the nitty-gritty of the people you’re talking to.

Logic Jumps

A Logic Jump, as Typeform calls them, are ways to create multiple forms in one. It’s one of the most versatile things about Typeform.

For example, say you have a survey that targets the customer experience. Your customers love you, and you get primarily five-star reviews through your Typeform customer satisfaction survey.

Typeform review - People friendly forms, quiz and surveys

Once they hit five stars, instead of going to the next question about what you can do to make the experience better, it uses logic and jumps to a thank you note where they can exit out. You can do similar things for different star reviews and have an all-in-one form instead of multiple forms.

There is a bit of a learning curve, but it helps you have a more complete and natural-sounding form at the end of the day.


A pretty survey makes people want to fill it out, and that’s what Typeform helps with. You can pull from their templates and drag and drop what you like to create something personal.

Typeform review - People friendly forms, quiz and surveys

Typeform also has fun colors and small videos that you can use to brighten up your survey and make it stand out from the crowd. Also, since Typeform only does one question at a time, it lets the person filling out the form focus on that one question.


Also known as integration, extensions help with the design process by allowing two independent apps to work together. This allows greater design flexibility and deep data dives by hooking up one or more extensions.

Typeform review - People friendly forms, quiz and surveys

These extensions include Google Sheets, Canva, Hubspot, Slack, Google Drive, Microsoft Teams, and Monday.com. That’s just a tiny sample of what Typeform can connect with to make a truly seamless experience across all of your online applications.


Embed your Typeform into your website, product page, or wherever else you can think of. Play around with the transparency of the background or get rid of the background entirely. There’s also a progress bar you can remove as well. You have six different options for embedding your Typeform.



Place this form anywhere on your website and customize the height and width so it blends seamlessly into your site.

full page

Full Page

This takes up a full page on your website. Perfect for contact forms or event registration.



Pick a button text, popup size, and have it show up when someone visits your website.



Instead of having it appear like a traditional popup have it slide in from the right or the left.



Have your popup come up when they hit a button embedded into your site instead. Perfect for chatboxes.


Side Tab

Have your form follow your readers on their perusal of your website in the sidebar.

Reporting Results

Recording the result of your Typeform is amazingly simple. First, hook it up to your Google Sheets or Word Excel and set up a dedicated sheet that records everything a person types. Then, get messages when someone has completed your Typeform and view it almost in real-time.

Unlimited Polls and Surveys

No matter which pricing option you choose, including the free one, you can create an unlimited number of Typeforms, making engagement easy and fun.

Typeform Pricing

There are four plans that you can choose from. Find one that suits your business style and needs and allow it to grow with you as your business grows.


The free plan is free, but there are a lot of restrictions on it. Here’s some of what you get for free with Typeform.

  • Unlimited Typeforms
  • Ten questions per form
  • Ten responses per month
  • Templates
  • Logic Jumps
  • Multiple ending screens
  • Embedding options
  • Calculator


Their basic plan starts at $29 per month when paid monthly and $25 per month when paid annually. You get everything above plus:

  • Unlimited questions
  • 100 responses per month
  • Integration with some of the top used apps
  • Email notification
  • Custom meta description
  • Accept payments
  • Receive file uploads


The Plus plan is $59 per month when paid monthly and $50 per month when paid annually. It includes everything that the other two plans have, plus:

  • 1,000 responses per month
  • Three users
  • Custom link
  • Remove Typeform branding
  • Custom subdomain
  • Redirect options


The Business plan is $99 a month paid monthly and $83 per month when paid annually. It has everything the other plan has, plus:

  • Five users
  • 10,000 responses per month
  • Facebook pixel
  • Google Analytics integration
  • Custom close screen
  • Priority support
  • Live chat

Customer Support

When it comes to customer support, if you don’t have a Business plan, you can contact them through their help Typeform which is a bit of a pain to go through but shouldn’t take you too much time to do.

Typeform review - People friendly forms, quiz and surveys

If you have a Business Plan, you get priority support, including a live chat option, so things get fixed quickly.

Final Thoughts

Typeform review - People friendly forms, quiz and surveys

Typeform is a great way to engage your audience through forms, chatbots, and video responses. I wish it was a little easier to learn more about the history of the company, but with what you get, it’s not hard to see why they’re one of the best form software companies out there.